Before You Do…Here Are Some Reasons, LinkedIn Is Not A Great Place To Invest Your Online Advertising Dollars.
LinkedIn made billions of dollars less than both Facebook and Google in 2014 marketing revenue. If people aren’t TALKING about your ad, then they’re also not BUYING your product. Better ads have a lower cost-per-click and every click is a potential sale.
LinkedIn ads are terrible: the ads are boring, the interface isn’t user-friendly, and the marketing practices are outdated.
No Remarketing – You can’t buy remarketing ads on LinkedIn but you can almost everywhere else. Hello McFly – why are we travelling back in time and ignoring modern marketing? Remarketing is really simple. People who visit your website are your market. Missing out on remarketing means that you are not targeting them and that means lost sales.
You Can’t Make a Custom List – Facebook lets you take hundreds of e-mails or Facebook IDs and make a custom audience with them. LinkedIn makes your ad targeting a lot harder by failing to do this.
No Lead Collection Feature – This user-friendly feature was actually removed from LinkedIn in another move which made little sense. Other social media sites give you important information on your leads in just one click.
Cost per Thousand Impressions Pricing is Weak – Twitter uses goal-based pricing and LinkedIn charges per ad impression. LinkedIn gets paid no matter how well your ad campaign goes. That’s not much of an incentive for them to take care of YOU.
Disappointing Quality Score Support – LinkedIn doesn’t use the engagement rate. Engagement rate is the best social metric because it keeps track of people who actively look at your page or post.
Lack of Interactive Account Promotion – You can’t follow a LinkedIn ad campaign and you can’t invite people to your company page. There’s less information on a LinkedIn company page and it’s harder to get there. If you’re lucky enough to find people who want your business, they show up once and vanish.
No Real Updates – LinkedIn has done very little to improve its poor ad targeting service. They don’t seem to understand that it’s your business at stake here.
Unreasonable Cost – It’s a real problem when a service is lacking, but it is worse when that service is also OVERPRICED. The managed LinkedIn Marketing Solutions service starts at $12 per 1000 impressions which is an unjustifiable expense.
LinkedIn launched its Lead Accelerator recently, which did come with some advantages in off-site ads and new lead targeting options. Still though – sending out subpar LinkedIn ads to other websites is NOT going to make things better for YOUR business.
Build and keep your leads while you generate sales through social media marketing. CSP, Inc is your go-to source for all your information technology questions. Contact us at (919) 424--2000 or email@example.com find out how to build your brand today.
“My passion for quality IT service is at the forefront of my career.”
Lance Skipper Client Engineer
“A day without laughter is a day wasted.”– Charlie Chaplin
Always at your service to provide the highest level of quality support to our customers.
Anthony Firth Client Engineer
“I’m passionate about building and fostering relationships, and finding solutions for success.”
Michael Koenig Client Account Manager
“Enabling IT to become an effective and valuable partner by delivering premier customer service and quality IT solutions achieving business goals.”
Jake Parrott Business Development Manager
“Striving to provide friendly and quality service to our customers”
Ted Rorabaugh Client Engineer
“I help clients stabilize and grow their IT infrastructure so they can focus on growing their core business.”
Josh Wilshire Systems Engineer Team Lead
“Striving to be your trusted adviser and IT teammate in accomplishing all your business goals”
Brandan Bishop Client Account Manager
“I strive to provide the highest level of quality service to our customers.”
Tommy Williams Sr. Hardware Engineer
“I’m driven by the steadfast belief that technology must serve as a business enabler. This mantra has driven 21
Years of successful partnerships.”
Stephen Riddick VP Sales & Marketing
“CSP doesn’t succeed unless your company succeeds.”
Stephen Allen Inventory Manager
“Through my intuition and genuine concern to help others I have built long-lasting relationships with our customers, co-workers and business partners.”
Scott Forbes VP Support Services
“Every day, I work with clients to help plan the future of their businesses.”
Michael Bowman vCIO
“Your IT problems become our IT solutions.”
Mark McLemore Project Engineer
“Managing internal and external operations to ensure that CSP provides quality and reliable customer service .”
Margie Figueroa Business Manager
“Helping customers get the most out of their IT Infrastructure.”
Marc Gillet Project Engineer
“Providing quality internal and externals financial support to our customers and accounting support to CSP.”
Katie Steiglitz Accounting Administrator
“Your satisfaction is our #1 priority.”
Heather Moore Project Manager
“Some call me the CEO. I call myself the Cheerleader for an awesome team!”
William B. Riddick Founder & CEO
“CSP is here to assist you with your IT needs.”
Beth Wylie Inside Sales Manager
Thinking ofHiring A New IT Company?
On What Questions You Need To Ask Before Signing Any Agreement.