1310 Nowell Road
Raleigh, NC 27607
Many companies approach search engine optimization as a one-time challenge; once you have set up your company’s website with an eye to maximizing your Google search ranking, they think, you’re all set. In actuality, Google regularly makes changes to its algorithm that determines its search engine rankings. Keeping your business’ website at the top of Google’s search results requires constant attention to the changes in Google’s ranking factors and continuous tweaking of your site’s content. With that in mind, here are the four key features to utilize right now to improve your business’ Google search ranking.
Google first announced that HTTPS would be used as a factor in its ranking system back in 2014. MozCast, an online platform dedicated to tracking the changes in Google’s algorithm, has found that Google is keeping that promise; almost 46 percent of all of Google’s top ranking websites are HTTPS sites. Google has made this push based on their belief in the need for strong Internet security. Especially if your business offers any form of online shopping or information gathering features, moving to HTTPS is critical.
While pay-per-click services like Google AdWords have not traditionally been a part of search engine optimization, MozCast has found a direct relationship between the two. Almost 53 percent of websites that appear on the first page of Google’s search results feature Google AdWords on the top of their pages. In short, paying for Google AdWords yourself won’t raise your search ranking, but becoming a part of Google’s advertising network and having ads embedded on your web page might.
Google is upfront about the fact that it utilizes customer reviews in determining website rankings, so it should come as no surprise that almost 37 percent of businesses that reach Google’s first page of search results feature customer reviews. Indeed, Google itself now displays customer ratings right below text ads in order to connect customers with quality businesses.
As MozCast has noted, approximately 38 percent of Google’s highest ranking websites have Knowledge Panels. Knowledge Panels appear as information boxes to the right of Google’s search results and are intended to help potential customers quickly find contact and other information for businesses. Unfortunately, you cannot directly put your business in a Knowledge Panel; Google itself makes the determination based on your company’s relevance to a potential customer’s search. However, you can influence the chance that your business will be included in a Knowledge Panel by increasing your business’ general prominence and local search engine optimization.
Concerned that you’re not doing everything that you need to help get your business to the top of Google’s rankings? Contact us today at (919) 424-2000 or firstname.lastname@example.org and we can introduce you to an expert from within our community of specialists.
Always at your service to provide the highest level of quality support to our customers.
Anthony Firth Client Engineer
“I’m passionate about building and fostering relationships, and finding solutions for success.”
Michael Koenig Client Account Manager
“I help clients stabilize and grow their IT infrastructure so they can focus on growing their core business.”
Josh Wilshire Systems Engineer Team Lead
“I strive to provide the highest level of quality service to our customers.”
Tommy Williams Sr. Hardware Engineer
“I’m driven by the steadfast belief that technology must serve as a business enabler. This mantra has driven 21
Years of successful partnerships.”
Stephen Riddick VP Sales & Marketing
“CSP doesn’t succeed unless your company succeeds.”
Stephen Allen Inventory Manager
“Through my intuition and genuine concern to help others I have built long-lasting relationships with our customers, co-workers and business partners.”
Scott Forbes VP Support Services
“Every day, I work with clients to help plan the future of their businesses.”
Michael Bowman vCIO
“Your IT problems become our IT solutions.”
Mark McLemore Project Engineer
“Managing internal and external operations to ensure that CSP provides quality and reliable customer service .”
Margie Figueroa Business Manager
“Providing quality internal and externals financial support to our customers and accounting support to CSP.”
Katie Steiglitz Accounting Administrator
“Some call me the CEO. I call myself the Cheerleader for an awesome team!”
William B. Riddick Founder & CEO
“CSP is here to assist you with your IT needs.”
Beth Wylie Inside Sales Manager
On What Questions You Need To Ask Before Signing Any Agreement.
"*" indicates required fields
Raleigh IT Support Company and IT Services Provider | CSP Inc.
1310 Nowell Rd,
Raleigh, NC 27607
Receive email updates and informative marketing materials by subscribing to our newsletter.